# Marketing DAM

This DAM is organized for marketing assets with a clear path from intake to approved use.

## Top-level structure
- `INBOX`: raw incoming assets waiting to be classified, reviewed, or published. Includes `WEBSITE_IMPORTS` for raw site crawls.
- `LOGOS`: master logo files by brand.
- `BRANDS`: brand-level content that is not product-specific.
- `PLACES`: location-based media and releases.
- `PRODUCTS`: brand > product family > product hierarchy.
- `AUDIOS`: music, voice, ad spots, stems, and licenses.
- `FONTS`: brand fonts and webfonts collected from approved sources.
- `METADATA`: schemas, registries, controlled vocabularies, and templates.
- `PUBLISHED`: final approved assets ready for delivery.
- `ARCHIVE`: retired or historical content.

## Naming convention
Use names like:
`brand_productfamily_product_assettype_location_language_channel_v001.ext`

Examples:
- `acme_skincare_serum_hero_miami_en_instagram_v001.jpg`
- `acme_corporate_logo_primary_rgb_v003.ai`
- `acme_resort_cartagena_lifestyle_es_meta_v002.mp4`

## Suggested workflow
1. Drop new files into `INBOX/TO_CLASSIFY`.
2. Move them into the correct taxonomy once approved.
3. Register them in the metadata CSV files.
4. Publish approved finals into `PUBLISHED`.
5. Move retired assets into `ARCHIVE` instead of deleting them.